An online t-shirt business can be a fun and creative side gig, an additional source of income, or a primary occupation. It’s not just for people who love the 90s. T-shirts are a popular piece of clothing that people want to buy year after year.
There are many businesses built around them, which makes them an attractive opportunity for anyone hoping to make money from home. Read on to learn how you can get started on your own online t-shirt business.
Know Your Audience
As with any business, it’s important to know your audience. Who are the people who will buy from you? What are their interests? What are their shopping habits? How much do they typically spend on items like t-shirts? There are a few ways to get a better understanding of your audience.
First, you can survey your friends and family. You’ll get a better sense of their interests and spending habits, which will help you decide what to sell. You can also study your social media feed. What types of posts get the most engagement? What type of content is most popular? What types of t-shirt designs are your followers are sharing and/or wanting? Social media is another great way to get a better sense of your ideal customer.
Research The Competition
One of the first things you’ll want to do is find out who your competition is. How many online t-shirt businesses are there? What are they selling? How many likes and followers do they have? A quick Google search for “online t-shirt business” will bring up a few websites that you can research further.
Check out their store, blog posts, and social media. See what you can learn from these businesses’ strategies. There are also websites that specialize in analyzing other businesses’ strategies. On Growth Hackers, for example, you can plug any business’ website URL into the site’s “Competition Analysis” tool to see how it stacks up against other businesses.
Decide On A T-shirt Printing Service
Once you’ve selected the t-shirt designs you want to sell, you’ll need to find a t-shirt printing service. Depending on your budget, this can be a one-time fee or a recurring subscription fee. Some online t-shirt companies will print your shirts and ship them to your customers. Others will work with you to create a design that you can print at home. There are a variety of online t-shirt printing services available, which means you’ll want to do some research to find the best one for your needs. You can start by checking out these reviews of the best t-shirt printing companies to get a better sense of which ones are best for your needs. You can also use this checklist to make sure you’re getting the best deal.
Plan Out Your Storage And Marketing Strategies
You’ll want to plan out your storage and marketing strategies before you start selling your t-shirts. You’ll want to make sure you have space to store all your t-shirts and other merchandise. Make sure you have room to store new items coming in and old items going out.
You’ll also want to come up with a marketing strategy. How will you attract customers to your online shop? What types of marketing will you do? Will you have a sale at any point? How will you track your progress? These are just a few of the many questions you’ll want to consider before selling your t-shirts.
Select The Designs You Want To Sell
Now that you’ve figured out the logistics of your business, you’ll want to select the designs you want to sell. You’ll likely want a variety of different designs, so you have something for any occasion.
You can have a few designs for everyday wear, a few designs for special occasions, and a few seasonal designs. You can also sell other types of merchandise, such as stickers, coffee mugs, and tote bags.
Start An email subscriber list
One of the best ways to gain an audience is to start an email subscriber list. This way, you can connect with your followers on a more personal level and build a lasting relationship with them. You’ll also be able to send out special promotions and deals just to your email subscribers, which they’ll appreciate.
There are many ways to go about getting people to sign up for your email list. You can do it manually, with a sign-up form on your website. You can also use an email marketing software like MailChimp to create and send out email newsletters.
Online t-shirt businesses are a great way to make money from home. They’re easy to get started with and require minimal overhead.
To get started, you’ll want to know your audience, research the competition, decide on a t-shirt printing service, plan out your storage and marketing strategies, select the designs you want to sell, and start an email subscriber list. Making money from home doesn’t get much easier than selling t-shirts online.